Effective date: June 2025
Welcome to Must Stay Again, operated by LD ONLINE LIMITED (“we”, “us”, or “our”). We’re committed to protecting your privacy and handling your data with care, transparency, and respect.
This policy outlines how we collect, use, share, and protect your personal information when you interact with our website muststayagain.com or make a booking with us.
1. Who We Are
LD ONLINE LIMITED
86-90 Paul Street
London, EC2A 4NE
United Kingdom
Email: legal@muststayagain.com
We operate internationally and comply with the UK GDPR and relevant international data protection laws.
2. What Data We Collect
We may collect and process the following personal information:
- Name
- Email address
- Telephone number
- Booking information (dates, preferences, special requests)
- Payment details (processed securely via Stripe)
- Device, IP address, browser type, and cookies for site performance and analytics
3. How We Collect Your Data
We collect data when you:
- Make a booking through our website or a third-party platform
- Contact us via forms, email, or phone
- Sign up for marketing or updates
- Browse our website (via cookies and analytics tools)
We may also receive booking and personal data from platforms like Uplisting, Airbnb, Booking.com, and similar.
4. Why We Use Your Data
We process your data to:
- Manage and confirm bookings
- Communicate with you regarding your stay
- Send relevant marketing and service updates
- Improve our services through analytics and insights
- Meet legal obligations and prevent fraud
5. Who We Share Your Data With
We may share your data with trusted third parties, including:
- Stripe (payment processing)
- Uplisting and OTA platforms (booking management)
- ActiveCampaign (email marketing)
- Google Analytics (website analytics)
- Cleaning and concierge teams, where necessary to fulfil your stay
These providers are bound by strict data protection terms and only process your data as needed to deliver their services.
6. International Transfers
As we operate internationally, your data may be processed outside the UK. We ensure any international data transfers comply with UK GDPR using appropriate safeguards.
7. How We Keep Your Data Safe
We take your data seriously and implement:
- HTTPS encryption across our website
- Secure servers and platforms
- Access control and staff confidentiality
- Ongoing monitoring for unauthorised access
8. Your Data Rights
You have the right to:
- Access the personal data we hold on you
- Request correction or deletion of your data
- Object to or restrict certain types of processing
- Withdraw consent for marketing at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact us at legal@muststayagain.com.
9. Cookies
We use cookies to:
- Improve website functionality
- Track performance with Google Analytics
- Enhance your booking experience
- Provide targeted advertising
You can control cookie settings in your browser. We currently do not use a cookie consent banner but plan to review this in future updates.
10. Updates to This Policy
We may update this Privacy Policy occasionally. Any changes will be posted on this page with an updated effective date. We recommend checking back periodically.
Contact
For any questions or concerns about this policy or your data, please contact: legal@muststayagain.com
